NAIAS – North American International Auto Show


The North American International Auto Show (NAIAS) is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is among the largest auto shows in North America.

The first auto show was held in Detroit in 1907 at Beller’s Beer Garden at Riverside Park and since then annually except 1943-1952. It was renamed the North American International Auto Show in 1989. Since 1965, it has been held at Cobo Center where it occupies nearly 1 million square feet (93,000 m²) of floor space. The show is particularly important because the Metro Detroit area is the location of the headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors.

The show

The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children’s charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people from 24 countries in 2005 and 6,897 credentialed press from 63 countries. Over 800,000 attended during the days the show was open to the general public in 2004. It is estimated that the show generates a revenue of over $500 million to the local economy.

The NAIAS is the one of only a few auto shows in the United States sanctioned by the Organisation Internationale des Constructeurs d’Automobiles.

The 2014 show will run from January 13 through January 26.

  • January 13–14 — Press preview
  • January 15–16 — Industry preview
  • January 17 — Charity preview
  • January 18–26 — Open to the public [2]

Car and Truck of the Year Award

The Chevrolet Corvette Stingray and Chevrolet Silverado were selected to receive the show’s North American Car and Truck of the Year awards.

Production car introductions

  • 2015 Audi A8/S8 (facelift) (North American debut)
  • 2015 Audi Q3 (North American debut)
  • 2014 BMW 2 Series
  • 2015 BMW M3
  • 2015 BMW M4
  • 2015 Cadillac ATS Coupe
  • 2015 Chevrolet Corvette Z06
  • 2015 Chrysler 200
  • 2015 Ford F-150
  • 2015 Ford Mustang (auto show debut)
  • 2015 GMC Canyon
  • 2015 Honda Fit
  • 2015 Hyundai Genesis
  • 2015 Lexus RC (North American debut)
  • 2015 Lexus RC
  • 2015 Mercedes-Benz C-Class
  • 2015 Mercedes-Benz GLA45 AMG
  • 2015 Mercedes-Benz S600
  • 2015 Porsche 911 Targa
  • 2015 Subaru WRX STI
  • 2015 Volkswagen Golf R (North American debut)

Concept car introductions

  • 2015 Acura TLX Prototype
  • Audi allroad shooting brake
  • Infiniti Q50 Eau Rouge
  • Kia GT4 Stinger
  • Mercedes-Benz Concept S-Class Coupé (North American debut)
  • Mini John Cooper Works concept
  • Nissan IDx Freeflow and IDx NISMO (U.S. debut)
  • Nissan Sports Sedan concept
  • Toyota FT-1
  • Volkswagen Beetle Dune
  • Volkswagen Passat BlueMotion Concept
  • Volvo Concept XC Coupé

Race car introductions

  • Acura TLX GT Race Car
  • Chevrolet Corvette C7.R

EyesOn Design Awards

The 2015 Ford Mustang won the EyesOn Design “Best Production Vehicle” award at the Detroit show while the Volvo Concept XC Coupé took awards for both “Best Concept Vehicle” and “Best Use of Color, Graphics, and Materials”.


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